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HTC published in 2014 second quarterly financial report. The report shows,HTC's two quarter revenue of NT 65060000000 yuan, after tax profit of NT 2260000000 yuan, achieve profitability in the successive quarter loss.

The analysis thinks, this benefit from the HTC this year's new product line strategy. By virtue of HTCOne fashion edition, HTC One (M8) and HTC newdesire series products, HTC for high, in the low-end market, launched a comprehensive and full of differentiated products, has won the market recognition, and eventually to profitability, but also lay a good foundation for thenext HTC product line pattern.

HTC chairman Wang Xuehong in the previous interview with the media, said last year, HTC paid too much attention to the flagship machine market while ignoring the volume of mid market, great in fact, over the past two years, we are in the end product, and access to the operators. Unfortunately, this strategy we did notstick to it, to restore it.

HTC launched the HTC One fashion edition in June of this year, the price of not more than three thousand yuan of mobile phone use top flagship configuration,as a tool for HTC recovery in the end market share.

HTC global sales director Zhang Jialin said, HTC will be more "focused", adjustproduct mix will be. Will continue to consolidate in the high-end market position,back to the mid market. No matter what a product line, will be based oninnovation, introduce unlike rival products, to enhance competitiveness.

4G 2014 is the first year, the three major domestic operators have made 4Gnetwork construction, terminal layout, mobile phone manufacturers also want to take this opportunity to gain more market share, part of domestic mobile phone manufacturers have abandoned the 3G product development, comprehensivedefense 4G.

In 4G products, HTC this time "on the line", as early as in the fourth quarter of 2013 2014, HTC signed a strategic cooperation agreement with China Mobile,and the launch of HTCOnemax, a TD-LTE intelligent mobile phone Chinesemarket first launched. Market this year, the latest flagship product HTCOne (M8)is a 4G.

In the domestic market, the new heavyweight HTC2014 has the full support of three operators in 4G network, these factors also make people more confident about HTC second half of this year's performance. However, also the personage inside course of study points out, HTC in the high-end market still has to face a double whammy from Samsung and apple, but in the end market are "China cool", millet, Meizu, OPPO firm such as machine battle, HTC will continue tomaintain profitability in the second half of the year, choose products that can never make mistakes.

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